Category: Alcoholic Drinks
Client: Zima
Media: Online
Country: USA
Lead Creative Agency: Mekanism
President/CEO: Jason Harris
Founder/Executive Creative Director: Tommy Means
Creative Director: Matt Stafford, Megan Farquhar
Copywriter: Dom Haury
Jr. Copywriter: Cory McCollum
Senior Art Director: Jamie Stark
Director of Brand Management: Rick Thornhill
Sr. Brand Manager: Amy Henning
Brand Manager: Kyle Goethals
Planning Director: AJ Livsey
Head of Production: Kati Haberstock
Sr Integrated Producer: Jessica Murray, Jackie Backer
Social Media Agency: Epic Signal
Director of Social Strategy: Josh Druding
Social Strategist: Charles Weichselbaum
Art Director: Andreas Aristides
Social Innovation Lead: Jeff MacDonald
Production Company: Sister Studios
Director: Adam Avilla
DP: Josh Blackman
EP: Lee Scharfstein
Line Producer: Greg Speck
Editorial: Sister
Editor: Adam Avilla
Public Relations Agency: Olson Engage
Account Director: Giovanna Colson-Basurto
Senior Account Executive: Kylie Burness
Account Executive: Samantha Miller
Assistant Account Executive: Samantha Mayhew
Chat Bot Creative Development Agency: IPG Media Lab
Director of Creative Technology: Eric Stockmeyer
Conversational UI Software Engineer: Ryan Hinchey
Developers: Rohan Doshi, Bernadette Masciocchi
Creative Director/Copywriter: Jonathan Bellinger
Copywriter: Adam Goldman
Executive Producer: Margaux Ravis
Lead Interaction Designer: Xuedi Chen
Director of Client Services: Samantha Barrett
Client Services Manager: Emily Cleary
Director pf Strategy: Adam Simon
Website: http://www.zima.com/AV
Sinopsis:
This integrated campaign includes a new 8-bit brand website complete with neon wingding arrows, forced background audio, flying Zima bottles and lots of Comic Sans – all the things that made the early internet da bomb, a chatbot via Zima's Facebook Messenger which has a wealth of Zima and ‘90s pop culture entertainment at the ready created in partnership with the IPG Media Lab. Finally the above social video on Facebook, Twitter, Instagram, YouTube - created by Mekanism and its social agency Epic Signal.