| PIAF 2017 | ||
|---|---|---|
| Best Beer Ad | - | Bronze |
Category: Alcoholic Drinks
Media: Film
Brand: Zlaty Bazant
Agency: Leo Burnett
Geo: Slovakia
Advertising Agency: Wiktor Leo Burnett, Bratislava, Slovakia
Executive Creative Director: Peter Kacenka
Creative Director / Art Director: Stefan Andrejco
Copywriter: Martin Keder
Strategic Planner / Strategist: Vladimir Lefik
Director: Jonas Karasek
Director of Photography: Dodo Simoncic
Production Company: Leopard Production
Published: May 2016
Description: Beer from year 1973 got campaign like from the 70s. For a serie of 3 TV films we invited a legendary DOP Dodo Simoncic who shot the most acclaimed movies in the 70’s. 3 legendary graphic designers who were at their professional peak in the 70’s created posters for the new beer under one condition – they were only able to use graphic techniques that were used 40 years ago (maximum handwork and minimum of computer assistence).