The integrated campaign from The Baiocco and Maldari Connection (BAM), uses the tagline “Have you Heard?” and a type treatment inspired by sound waves that promotes the Axon 7 as ‘America’s Premier HiFi smartphone.’ “Have You Heard? “emphasizes both the groundbreaking audio experience, driven by dual speakers and Dolby Atmos surround sound, as well as the incredible reviewer buzz the phone is getting.
Media: Web Film
Category: Telecommunications
Client: ZTE
Agency: The Baiocco and Maldari Connection
Production: Nice Shoes
Country: United States of America
Chief Creative Officer: Rob Baiocco
Creative Director: Russell Solomon
Creative Director: Gary Ennis
Art Director: Russell Solomon
Art Director: Gary Ennis
Art Director: Quenin Weil
Digital Creative Director: Dave Giles
Agency Producer: Annie Faxon
Client Services Director: Jed Tick
Chief Executive Officer: Maureen Maldari
Production Company: Nice Shoes
Creative Director: James Coulson
Executive Producer: Angela Bowen
Producer Suzanne Potashnick
Asst. Producer: Laura Noonan
Editing: Edit 1
Editor: Mike Zimbard
Producer: Dan Fuerst
Graphics: Erica Jaffin
Photographer: Lee Page
Producer: Kim Handley
Stylist: Sadie Sapphire
Retoucher: DCoy Studios
Owner/Retoucher: Russ Angrisani
General Manager/Retoucher: Jordan Sacks
Music: Machine Head
Director of Sound design: Stephen Dewey
Composers: Kip Smedley & Gregory Jenkins
Executive Producer: Patty Chow
Audio: Hobo Audio Co.
Audio Engineer: Stephen Davies
Producer: Mary Valentino