Brand: Zulily
Geo: United States of America
AGENCY: Office of Baby
Chief Creative Officer: Paul Caiozzo
Executive Creative Director: Nathan Frank
Creative Director: Megan Sheehan
Art Director: Kelsey Shang
Executive Producer: Mai Huynh
PRODUCTION: Caviar Content
Director: Zach Math
Executive Producer Managing Partner: Jasper Thomlinson / Michael Sagol
Head Of Production: Casey wooden
Producer: Brian Etting
POST PRODUCTION: Mack Cut
Editor: Erik Laroi
Assistant Editor: Danielle Minch
Mixer/Sound Designer: Sam Shaffer
Flame Artist: Jimmy Hayhow
Assistant Flame Artist: Kaitlyn Jackson
Executive Producer: Gina Pagano
Producer: Margarita Muted
Connor Hall - Project Manager
MUSIC: Asche & Spencer
Published: March 2018
Synopsis:
Featuring a comedic cast of characters, the campaign reinforces zulily’s mission of bringing its customers ‘Something Special Every Day.’ The brand is taking on a tonal shift to embrace the absurd with a multi-platform new campaign (TV, social) designed to highlight what's different about their retail brand and the discovery process they provide for customers. Because zulily's process is curated for every user, each subscriber can get served up some pretty crazy stuff. This insight led to a very funny series of videos that are an extreme departure for a brand usually focused on more straightforward stories of their shoppers.