Alternative title: Ask Google
Brand: Zyrtec
Agency: Versus
Creative Director: Justin Barnes
Editor: Morgan Mitchell
Producer: Rob Meyers
Design/animation: Manny Palad - Justin Barnes
Audio mix: Plush
Published: May 2018
Synopsis:
To support the launch of the Zyrtec Allergycast app on Google Assistant, Versus and Society created “Art of Allergies,” a social-focused spot that is part of the broader Allergycast campaign. The Zyrtec Allergycast app gives real-time allergy information, including pollen count, local weather and predominant allergens found in the area, simply by asking Google Assistant to “talk to Zyrtec.”
Playing off the tagline, “Allergy season is only beautiful when you’re prepared,” the spot brings the top seasonal allergies to life in a beautiful animation. Versus used vector based design and 2D and 3D animation to create a Kaleidoscope of allergens including sunflowers, asters, chrysanthemums, daisies and more. The Kaleidoscope then unexpectedly arrives at the Google Home Assistant, tying the whole campaign together.