Advertiser: ACI (AUTOMOBILE CLUB D'ITALIA)
Agency: PARANOID FILMS STUDIO
Category: Viral Film
Advertising campaign: FOLLIA A CARDITO
Executive Creative Director: Andrea Paolessi
Producer: Antonella Rossi
Cameraman: Emanuele Di Bacco
Executive Creative Director: Emanuele Di Bacco
Producer: Fortuna Mosca
Account Supervisor: Francesco Piselli
Editor: Gualtiero Venturelli
Producer: Ilaria De Martinis
Chief Creative Officer: Patrick Fiore
Agency Producer: Nicola Falasca
Producer: Nicolangelo Gelormini
Other Credits: Production Manager: Roberto Amabile
Creative Director: Roberto Amabile
Producer: Valentina Longobardi
Art Director: Andrea Paolessi
Copywriter: Andrea Paolessi
Art Director: Emanuele Di Bacco
Copywriter: Emanuele Di Bacco
Director: Emanuele Di Bacco
Director Of Photography: Emanuele Di Bacco
Other Credits: Executive Producer: Patrick Fiore
Editing Company: Paranoid Films Studio (Paranoid S.r.l.)
Brief Explanation
Automobile-Club d’Italia wanted to make young Italians aware of the risks of unsafe driving, promoting Ready2Go, their no-profit driving courses for road safety and behaviour education.We chose to convey this message to young people with a amusing viral video, avoiding an institutional video drama. An absurd how embarrassing event caused by our protagonist ignoring traffic rules and blocking a street near Naples. Shot using iphones, actors, extras and locals, we filmed for a whole day making sure every detail was realistic. The viral was posted unbranded, as an amateur footage, on a personal YouYube account and shared on social media. At the peak of interest, ACI revealed viral's authorship on national press and in the most popular TV show in Italy, highlighting the importance of road discipline. We hope the video stimulated people to reflect on their road behaviour, not only to avoid embarrassing scenes, like the guy in the video, but also to avoid being a risk for themselves and for the others.