“Balli Adam”, is one of the very few videos that went viral organically and became an overnight sensation here in Turkey.
Balparmak, the leading company of Turkey’s honey sector, briefed Plasenta Conversation Agency, a Y&R brand, to make the audience aware that consuming one spoon of honey every day helps keeping the sickness away in winter.
Plasenta Conversation Agency created the “Balli Adam” character (Balli's literal meaning is "with honey" while it is used to describe someone with a lot of luck. Adam means Man) to convey the message that if you are not as lucky as the Balli Adam, eat one spoon of honey a day not to risk yourself in cold weather!”
Brand: Balparmak
Media: Online
Category: Food
Agency: Plasenta
Geo: Turkey
Balparmak: Balli Adam
Advertising Agency: Plasenta Conversation Agency, Istanbul, Turkey