| Asia Pacific Advertising Festival (AdFest) 2016 | ||
|---|---|---|
| Interactive Lotus | Best Use Of Viral | Gold |
| Cannes Lions 2016 | ||
| Design | Use of Design Craft: Video / Moving Images | Silver Lion |
Agency: Dentsu Inc, Drill
Brand: Enigmo
Country: Japan
Advertising Agency: Drill, Tokyo
Entrant Company: Dentsu Inc, Tokyo
Media Agency: Dentsu Inc, Tokyo
Pr Agency: Dentsu Inc, Tokyo
Production Company: Geek Pictures, Tokyo
Additional Company: Geek Pictures, Tokyo
Design Agency: Geek Pictures, Tokyo
Copywriter: Hiroshi Akinaga (Dentsu Inc.)
Account Manager: Moriro Tanaka (Dentsu Inc.)
Director: Takumi Shiga (Caviar)
Planner: Tatsuhiro Nagashima (Dentsu Inc.)
Art Director: Kazunori Kawagoshi (Dentsu Inc.)
Account Executive: Ryosuke Ota (Dentsu Inc.)
Computer Artist: X10studio (X10studio)
Cinematographer: Yuta Echigo (Freelance)
Agency Producer: Aiko Kurikawa (Dentsu Inc.)
Account Director: Masaru Amanuma (Dentsu Inc.)
Creative Director: Takashi Sakuma (Dentsu Inc.)
Editor: Mai Otsuki (Geek Sight)
Sound Production Company: P-Camp (P-Camp)
Production Manager: Takashi Kawamura (Geek Pictures Inc.)
Producer: Yusuke Kobayashi (Geek Pictures Inc.)
Gaffer: Koshiro Ueno (Freelance)
Copywriter: Satomi Takeda (Dentsu Inc.)
Executive Producer: Yuji Ozawa (Geek Pictures Inc.)
Editor: Shunsuke Endo (Omnibus Japan)
Copywriter: Tomoki Yomogita (Drill Inc.)
Campaign Description:
A naked man and woman are dancing the Swan Lake elegantly,and also there’re some drones kindly flying the “proper position”.This promotion movie buzzed around the world suddenly,and successfully awaken everyone’s “pleasure of buying clothes”.
Synopsis:
BUYMA, the internet service provides the “C to C” e-commerce.You can purchase overseas merchandise in your living roomthat exclusive abroad buyer bought up with the local price.BUYMA’s rival companies were using trendy items for their advertisement,but because of BUYMA’s unique C to C business model, they got some issues.Although they’re fashion web site, they couldn’t use clothes for that.
Strategy:
We made an innovative campaign for fashion eCommerce that cannot use clothes in the advertisement.
Outcome:
Got popular enough to got parodied in Japanese famous TV programsand BUYMA gained 200% of their membership increment than usual.As a topical WEB site, they beat major rivals on acquiring consumer’s mind share.
Execution:
This promotion movie launched on Youtube, and 263 media featured it and got one million playbacks on YouTube in only a week.