Advertiser: GATACINE
Agency: AGÊNCIACLICK ISOBAR
Category: Viral Film
Advertising campaign: #COME SEAN PENN
Agency Producer: Carolina Florentino
Other Credits: Ed Cortes (Narrator)
Copywriter: Eduardo Battiston
Animation: Fabio Del Rio
Chief Creative Officer: Fred Saldanha
Advertiser's Supervisor: Guilherme Horácio
Advertiser's Supervisor: Marcio Jorge
Copywriter: Pedro Anversa
Account Manager: André Chueri
Copywriter: Ariel Goldenberg
Producer: Gatacine
Executive Creative Director: Eduardo Battiston
Copywriter: Fred Saldanha
Director: Marcelo Galvão
Editor: Marcelo Galvão
Copywriter: Nicolas Ferrario
Creative Director: Nicolás Ferrario
Agency Producer: Priscila Moscovich
Art Director: Thiago Barbieri
Planner: Renata Bokel
Animation: Ricardo Melo
Advertiser's Supervisor: Rose Campiani
Brief Explanation
With the premier of Buddies, The Movie, a Brizilian film starring young Down Syndrome actors approaching, we decided to prove that people with down syndrome can achieve much more than people imagine.We discovered that one of the movie's stars had a dream to meet the actor who inspired him to became an actor: Sean Penn. To promote a movie about dreams, we decided to invite Sean Penn to come to the movie premiere with Ariel. We created a video telling the story of Ariel’s dream so that people could share it on their social networks with the goal of -who knows- reaching Sean Penn.