Mattel Viral, Case study TWITTERSCRABBLE by Duval Guillaume Modem Antwerp, The Parking Lot

The Viral Ad titled TWITTERSCRABBLE was done by Duval Guillaume Modem Antwerp, The Parking Lot advertising agencies for Mattel in Belgium. It was released in Jun 2012.

Mattel: TWITTERSCRABBLE

Brand
Released
June 2012
Posted
June 2012
Market
Industry

Awards:

Eurobest 2012
MediaOther Consumer ProductsBronze
Cristal Awards 2012
Brand Entertainment & Contents CristalBEST USE OR INTEGRATION OF GAMINGSAPPHIRE (SILVER)
Mena Cristal Awards 2013
Brand Entertainment & ContentsBest Use or Integration of GamingSapphire (Silver)
Caples Awards 2012
Other MediaSocial MediaBronze

Credits & Description:

Advertiser MATTEL
Product SCRABBLE TRICKSTER
Entrant DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Type of Entry: Product & Service
Category: OTHER CONSUMER PRODUCTS
Advertiser/Client: MATTEL
Product/Service: SCRABBLE TRICKSTER
Entrant Company: DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Advertising Agency: DUVAL GUILLAUME MODEM Antwerp, BELGIUM
2nd Advertising Agency: THE PARKING LOT Antwerp, BELGIUM