Missing Children Society Of Canada Viral, Case study Milk Carton 2.0 by Grey Toronto

The Viral Ad titled Milk Carton 2.0 was done by Grey Toronto advertising agency for Missing Children Society Of Canada in Canada. It was released in Feb 2014.
Advertising campaign for Missing Children Society Of Canada

Missing Children Society Of Canada: Milk Carton 2.0

Brand
Missing Children Society Of Canada
Media
Viral, Case study
Released
February 2014
Posted
February 2014
Market
Canada
Industry
Public awareness
Agency
Grey Toronto

Awards:

One Show 2014
AdvertisingDigital Direct Marketing / Social Media & Viral MarketingMerit Pencil
InteractiveSocial Media / Branded Social CampaignSilver Pencil

Credits & Description:

Category Digital Direct Marketing / Social Media & Viral Marketing
Agency Grey Canada / Toronto
Client Missing Children Society of Canada
Title Milk Carton 2.0
URL http://valuableproject.ca/
Art Director Todd Lawson, Yusong Zhang
Writer James Ansley, Marshneill Abraham, Dave Barber
Chief Creative Officer Patrick Scissons
Agency Grey Canada / Toronto
Creative Team Patty Moher, Darlene Remlinger
Programmer John Breton, Daryl Brewer, Mark Brombacher, Toby Pilling