MTS Viral, Case study Instagram Provocation by BBDO Moscow

The Viral Ad titled Instagram Provocation was done by BBDO Moscow advertising agency for MTS in Russia. It was released in May 2014.

MTS: Instagram Provocation

Brand
Released
May 2014
Posted
May 2014
Market
Creative Director
Art Director
Digital Creative Director
Account manager
Account manager
Account manager

Awards:

Golden Hammer, 2014
INTERACTIVE MEDIASocial mediaGold
BEST USE OF MEDIABest use of InternetSilver
PRDigital PR – any projects in the field of digital communication (blogs, podcasts, social networks, content sharing sites, virtual networking platforms, etc.)Gold
MIAF Awards 2014
Digital advertising (campaigns) Social media campaignsBronze
Cristal Awards, 2014
DIGITAL & MOBILEBEST USE OF BLOGGER, INFLUENCER, CELEBRITYEMERALD
MEDIATELECOMMUNICATIONSCRISTAL
MEDIABEST USE OF DIGITALSAPPHIRE
PIAF, 2015
Flash Impact-Bronze

Credits & Description:

To generate public interest to the new 4G Internet service launched by MTS BBDO Moscow created a sexy campaign
Title: #MOBILE TELESYSTEMS - #SEXY #OILED #MYSELF #SIX #HOT
CAMPAIGN SPICY HASHTAGS
Spicy hastags
Category: Telecommunications
Client: Mobile TeleSystems (MTS)
BBDO Russia Group (Agency)
Agency: BBDO Moscow
Production: BBDO Moscow
Country: Russia
Director: Alexey Starodubov
Director: Natalia Glagoleva
Creative Director: Nikolay Megvelidze
Art Director: Alexander Lubavin
Producer: Maria Yakushina
Producer: Valery Gorokhov
Producer: Kristina Malberg
Digital Creative Director: Elina Yaroslavskaya
DoP: Alexander Polishuk
Head of Digital: Andrey Rubtsov
Group Account Director: Vladlena Obukhova
Head of Digital: Boris Anisonyan
Social Marketing Manager: Maria Yakovleva
Social Marketing Manager: Yaroslav Smirnov
Typographer: Ekaterina Komolova
Account manager: Anastasia Terekhova
Account manager: Valery Kopytin
Account manager: Luiza Vasyutina