The ACT Responsible Cannes Tribute 2017

McCann New York, McCann Worldgroup Mumbai, TBWA\Santiago Mangada Puno, Philippines, Ogilvy Germany, to receive an ACT Responsible Cannes Tribute 2017 in recognition of their outstanding work supporting good causes.

The 4 agencies received their Tributes in the Debussy foyer from Mr. Frank Chikli, Third Deputy of Cannes Mayor alongside Hervé de Clerck, Dreamleader of ACT Responsible.

The ACT Responsible Cannes Tributes is a recognition given through public votes to outstanding works for good causes. These are not awards in the literal sense: they have not been selected by a jury, but have been singled out by the general public. These trophies and certificates act as symbolic tributes to the agencies that have given their talent and creativity to make our world a better place.

Voting took place from June 17th to June 22nd, at the Cannes Lions Exhibition (1 vote = 10 points) as well as online (1 vote = 1 point). It was divided into 4 themes:  Education, Planet, Human Rights and Solidarity. The public vote promotes the favorite campaigns and helps increase their visibility.

Over 6.556 votes were cast this year, both on site and online. The 12 Tributes (3 per theme) are: