Clio Awards 2008

The CLIO Awards is the world’s most recognized global awards
competition for advertising, design, and interactive. For nearly five
decades, the CLIO Awards has maintained its original commitment to
celebrate and reward creative excellence, honoring a powerful form of
communication and its impact on modern culture. At the same time, the
CLIO Awards remains focused on evolving with the industry in order to
acknowledge the most current, breakthrough work. CLIO’s iconic statue
is the most widely recognized and coveted symbol of the industry’s
creative accomplishments.

Founded by Wallace A. Ross in 1959, the program’s name originates in
Greek mythology, where CLIO was the muse of history, the recorder of
great deeds, the proclaimer and celebrator of accomplishments, and a
source of inspiration and genius. Originally conceived to honor
American advertising, the CLIO Awards expanded in 1965 to include
international work and today receives more than 19,000 entries
annually, 65% of which come from outside the US.

The CLIO Awards honors work in a broad range of mediums, including
Interactive, Direct Mail, Content & Contact,
Television/Cinema/Digital, Print, Poster, Billboard, Innovative Media,
Integrated Campaign, Radio and Design. Student work is also recognized
in Interactive, Print, Poster, Billboard, Design and
Television/Cinema/Digital.

In addition to honoring specific work, CLIO also bestows its annual
Lifetime Achievement Award in recognition of outstanding and ongoing
contribution by an individual who leads the industry forward, as well
as Network, Agency, Production Company and Advertiser of the Year
awards.

Each year, the CLIO Awards appoints an average of 115 top creatives
from 65 countries to seven distinct CLIO Juries. Juries are comprised
of individuals whose own work epitomizes the vanguard in their
respective fields, thus ensuring that each juror has a profound
understanding of the global market’s ever-evolving dynamics and
industry innovations.

CLIO’s judging process is known for its democratic and nonpolitical
approach to recognizing creative excellence. Fewer than 10% of
submissions survive the first round to make the CLIO Shortlist, from
which juries re-evaluate the work to determine Gold, Silver and Bronze
statue winners. Less than 3% of all entries receive a statue, and less
than 1% receive the coveted Gold CLIO. Each jury also has the option
of awarding CLIO’s highest honor, the Grand CLIO, to one truly
exceptional piece of work in each medium from the chosen Gold statue
winners.

The culmination of the competition takes place at the annual CLIO
Festival . Attended by industry leaders and trendsetters, the festival
offers delegates three days of the best creative work, the best talent
in the industry and the best parties.

CLIO maintains a permanent network of representatives who serve as
brand ambassadors in 42 countries.