Wave Festival 2008
Rio de Janeiro/RJ - Brasil
The success of Latin advertising in the world is not new. Our agencies
and creatives have their talent recognized and conquer more space in
the international market every year. As we know, this is the result of
a process of more than 3 decades involving a lot of creativity,
effort, talent, and dedication.
This led to a sad conclusion: the lack of a truly important award for
creatives in communication in Latin America.
Of course there are a number of events and festivals, but none that
represents in the region what Cannes represents in a global scale.
This fact was the motivation which led us to organize a new event. Not
only another event, but the “Latin American Festival”, an event that
truly translates the transnational character, a relevant, charming and
prestigious event. An award never before held in our continent.
