WaterAid: Hope Locker

Credits & Description:

Proximity London and WaterAid
Client: Wateraid
Agency: Proximity London
Executive Creative Director: John Treacy
Creative Director: Rob Kavanagh
Creatives: Simon Stephenson
Designer: Brian Eagle
Suzanne Partridge (Managing Partner)
Media Monks:
Jon Biggs (Creative Director )
Wouter Smit (Head Of Operations/Executive Producer)
Ubi De Feo (Creative Technologist)
Stephan Bezoen (Sr. Mobile Developer)
Others Associated: Weller Media Agency (Video Production)
Proximity:
Gary Jobe, Andy Morris (Technology & Innovation)
Hannah Locke (Lead User Experience Architect,)
Gabor Eszenyi (Digital Creative, Motion Graphics)
Felicity Weller (Digital Delivery Director)
Suzanne Partridge (Managing Partner)
Media Monks:
Jon Biggs (Creative Director )
Wouter Smit (Head Of Operations/Executive Producer)
Ubi De Feo (Creative Technologist)
Stephan Bezoen (Sr. Mobile Developer)
For the first time, rather than a charity asking you for money – you have to ask for your money back.
Hope Locker is a new media platform that marries an interactive display with a coin-operated changing room locker to create a micro donation opportunity for charities.
For WaterAid, we played on peoples’ anxieties about how much water they swallow while swimming. Using the emotional power of this contextual insight, and WaterAid’s own data, we contrasted first-world woes with the tragic reality facing the developing world. A personalised message showed you exactly how many children had died from swallowing dirty water while you were swimming.
Your £1 sitting in the locker right now could help – do you really want it back?