Xbox Outdoor, Digital, Case study The Real-world Trailer, 4 by McCann London

The Outdoor Advert titled The Real-world Trailer, 4 was done by McCann London advertising agency for subbrand: Dead Rising 4 (brand: Xbox) in United Kingdom. It was released in Sep 2016.

Xbox: The Real-world Trailer, 4

Released
September 2016
Posted
September 2016
Chief Creative Officer
Creative Director
Copywriter
Chief Creative Officer
Creative Director
Art Director
Production Agency
Director

Awards:

One Show 2017
Print & OutdoorCraft: Printing / Production - Single Or CampaignMerit
Responsive EnvironmentsUse Of Technology: Integration With Social PlatformsMerit

Credits & Description:

Agency: Mccann / London + Momentum Worldwide / London
Client: Microsoft / Xbox
Category: Entertainment / Games / Toys
Art Director: Jacob Björdal
Copywriter: Jim Nilsson
Chief Creative Officer: Rob Doubal / Laurence Thomson
Creative Director: Sanjiv Mistry / Jamie Mietz
Designer: Dan Howarth / Michael Bow / Carl Warren / Dan Fields / Simon Thomas
Production Company: Momentum Worldwide / London / Helix 3d / London / Flux Broadcast / London / Pebble Studios / London / Craft Worldwide / London
Director: Sam White
Producer: Clare Prager / Paul Gillespie / Sergio Lopez / Aaron Raybe / Duncan Groves / Chris Cartwright / Ruth Oates
Agency Producer: Rob Smith / Sailesh Jani / Tom Oliver / Isobel Thomas / Sophie Grierson / Alice Parker
Content Strategist: Charlotte Walters
Editor: Francis Harris / Paul Jenkinson
Media Company: Carat / London
Pr / Marketing: Assembly / London
Social Media Manager: Louise Ringrose