New York Festivals 2017 Branded Entertainment Third Prize Award(Products & Services: Entertainment & Event Promotion)
![Xbox Design Lab: The Fanchise Model [image] Print Ad by McCann London](https://fcdn.me/211/8aa/xbox-design-lab-the-fanchise-model-image-03d0335507b0589bde067bae47.jpg?h=260 "The Fanchise Model [image]")
![Xbox: Dead Rising [video] Film by McCann London, Project Helix](https://fcdn.me/166/119/xbox-dead-rising-video-79820b5eee8a4cfe726346d3e1.jpg?h=260 "Dead Rising [video]")
![Dead Rising 4: The Real-World Trailer [image] Outdoor Advert by McCann London, Craft, Project Helix](https://fcdn.me/e00/7c6/dead-rising-4-the-real-world-trailer-image-7d4a5052cb9706f934a150fe94.jpg?h=260 "The Real-World Trailer [image]")
![Xbox: Squadvertiser, 1 [video] Digital Advert by McCann London](https://fcdn.me/c07/b04/xbox-squadvertiser-1-video-6a5ce75fc799c2e59ae4b6837a.jpg?h=260 "Squadvertiser, 1 [video]")
![Xbox: Survival Billboard [video] Outdoor Advert by McCann London, Edelman London](https://fcdn.me/215/dc5/xbox-survival-billboard-video-883d2b52c49846cde2cf0fd1ca.jpg?h=260 "Survival Billboard [video]")
![Xbox: Survival Billboard [video] [alternative version] Outdoor Advert by McCann London, Edelman London](https://fcdn.me/1b8/612/xbox-survival-billboard-video-eb15685898b869111ccd7f9475.jpg?h=260 "Survival Billboard [video] [alternative version]")
![Microsoft: Survival Billboard - Terms & Horrible, Horrible Conditions, [image] Print Ad by McCann Health London, McCann London, Emt](https://fcdn.me/cbb/8b1/microsoft-survival-billboard-terms-horrible-horrible-conditions-image-a4a4e45a9880561be3c1c1eee8.jpg?h=260 "Survival Billboard - Terms & Horrible, Horrible Conditions, [image]")
![Xbox: Survival Billboard - Terms & Horrible, Horrible Conditions [alternative version] Print Ad by McCann London](https://fcdn.me/6fc/020/xbox-survival-billboard-terms-horrible-horrible-conditions-e927165d6e8cf2a4ac57427349.jpg?h=260 "Survival Billboard - Terms & Horrible, Horrible Conditions [alternative version]")