Xbox Outdoor, Ambient, Case study Survival Of The Grittiest by McCann London

Survival Of The Grittiest
The Outdoor Advert titled Survival Of The Grittiest was done by McCann London advertising agency for Xbox in United Kingdom. It was released in Nov 2015.

Xbox: Survival Of The Grittiest

Brand
Released
November 2015
Posted
November 2015
Executive Creative Director
Creative
Executive Creative Director
Production Agency

Awards:

D&AD Awards, 2016
Branded Content & EntertainmentBranded Content & Entertainment - Live ExperienceWood Pencil
Young Guns Awards 2015
Creative - Content and EngagementContent & Engagement CampaignsBronze
LIA 2016
DigitalEntertainmentBronze Winner
One Show, 2016
Cross-Platform-Silver Pencil
Print & Outdoor-Best in Discipline
Print & OutdoorConsumer - Ambient Media (Indoor & Outdoor) / Pop-UpsGold Pencil
Cross-PlatformConsumer - Experiential Advertising / Events & CompetitionsGold Pencil
Cross-PlatformConsumer - Experiential Advertising / InstallationsSilver Pencil
Print & OutdoorCraft - Writing / WritingMerit
Print & OutdoorConsumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - SingleSilver Pencil
Clio Awards 2016
Digital/MobileProduct/Service: GamesSilver
Branded EntertainmentProduct/Service: Event/ExperientialSilver
DirectProduct/Service: Out of HomeGold
Engagement/ExperientialProduct/Service: AmbientGold
Out of HomeProduct/Service: AmbientSilver
Engagement/ExperientialProduct/Service: EventsSilver
InnovationProduct/Service: Medium InnovationSilver
Out of HomeProduct/Service: BillboardGold
Cannes Lions 2016
DirectStrategy: Launch / Re-launchSilver Lion
DirectUse of Direct Marketing: Use of Ambient Media: Large ScaleGold Lion
OutdoorIntegrated: Integrated Campaign led by OutdoorSilver Lion
OutdoorAmbient (Non-Standard and Free-Format Outdoor Adve: Live Advertising and EventsGold Lion
OutdoorDigital Outdoor: Ambient Experiential & Immersive DigitalGold Lion
OutdoorUse of Outdoor: Use of Ambient OutdoorSilver Lion
OutdoorUse of Outdoor: Use of Adapted Billboards / PostersSilver Lion
MediaUse of Media: Use of OutdoorBronze Lion
IntegratedIntegrated: Integrated CampaignBronze Lion
Promo And ActivationUse of Promo & Activation: Use of Print or Standard OutdoorGold Lion
Epica Awards 2016
DigitalIntegrated CampaignsSilver
Recreation & LeisureRecreation & LeisureGold - Print
Eurobest Awards 2016
Integrated-Bronze Eurobest
OutdoorIntegrated Campaign: Integrated Campaign Led By OutdoorGrand Prix
DirectStrategy: Launch / Re-launchBronze Eurobest
MediaUse Of Media: Use Of OutdoorGold Eurobest
OutdoorDigital Outdoor: Ambient Experiential & Immersive DigitalGold Eurobest
OutdoorUse Of Outdoor: Use Of Adapted Billboards / PostersGold Eurobest
OutdoorAmbient: Live Advertising & EventsGold Eurobest
Promo & ActivationUse Of Promo & Activation: Use Of Print Or OutdoorGold Eurobest
DirectUse Of Direct: Use Of Ambient Media: Large ScaleBronze Eurobest
DirectUse Of Direct: Use Of Print Or OutdoorSilver Eurobest
MediaSectors: Media & PublicationsBronze Eurobest
Promo & ActivationSectors: Media & PublicationsSilver Eurobest
InteractiveBranded GamesSilver Eurobest
OutdoorUse Of Outdoor: Use Of Ambient OutdoorSilver Eurobest
Promo & ActivationUse Of Promo & Activation: Use Of Ambient Media: Large ScaleSilver Eurobest

Credits & Description:

Agency: Mccann London
Alternative title: Survival Billboard
Brand: Microsoft
Country: United Kingdom
Advertising Agency: Mccann London
Entrant Company: Mccann London
Media Agency: Mccann London
Pr Agency: Edelman, London
Production Company: Edelman, London
Editor: Andy Tusabe (Mccann London)
Freelance: Danny Elliot (Mccann London)
Business Director: Sailesh Jani (Mccann London)
Integrated Creative Director: Chad Warner (Mcca...

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