Xbox Outdoor, Ambient, Case study Survival Billboard [video] [alternative version] by McCann London

The Outdoor Advert titled Survival Billboard [video] [alternative version] was done by McCann London advertising agency for Xbox in United Kingdom. It was released in Nov 2015.

Xbox: Survival Billboard [video] [alternative version]

Brand
Released
November 2015
Posted
November 2015
Art Director
Designer
Copywriter
Copywriter
Copywriter
Art Director
Designer
Production Agency

Awards:

D&AD Awards, 2016
Branded Content & EntertainmentBranded Content & Entertainment - Live ExperienceWood Pencil
Outdoor AdvertisingAmbientWood Pencil
Outdoor AdvertisingPoster Advertising/Enhanced PostersYellow Pencil
New York Festival 2016
Branded Content / Branded EntertainmentBranded Content / Branded Entertainment: Products & ServicesSecond Prize Award
Outdoor / Out Of HomeOutdoor / Out Of Home Marketing: Billboards / Installations / Posters: Products & ServicesGrand Prize Award
Outdoor / Out Of HomeOutdoor / Out Of Home Marketing: Billboards / Installations / Posters: Products & ServicesFirst Prize Award
MediaBest Use Of Media: Outdoor: BillboardsFirst Prize Award
Young Guns Awards 2015
Creative - Content and EngagementContent & Engagement CampaignsBronze
LIA 2016
Billboard-Grand LIA
BillboardInnovative Use of BillboardGold Winner
Branded EntertainmentExperiential/Live EventsGold Winner
DigitalBranded ContentBronze Winner
Non-TraditionalBranded ContentSilver Winner
DesignExperiential MarketingSilver Winner
IntegrationMulti-platform CampaignSilver Winner
Non-TraditionalExperientialSilver Winner
Non-TraditionalLive Events - Beyond AdvertisingGold Winner
Non-TraditionalInteractive InstallationsGold Winner
DigitalEntertainmentBronze Winner
One Show, 2016
Print & Outdoor-Best in Discipline
Print & OutdoorConsumer - Ambient Media (Indoor & Outdoor) / Pop-UpsGold Pencil
Cross-PlatformConsumer - Experiential Advertising / Events & CompetitionsGold Pencil
Cross-PlatformConsumer - Experiential Advertising / InstallationsSilver Pencil
Print & OutdoorConsumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - SingleSilver Pencil
Print & OutdoorInnovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)Bronze Pencil
One Show EntertainmentInnovation - Innovation in Branded Entertainment / Innovation in Branded EntertainmentMerit
One Show EntertainmentConsumer - Other Branded Content / Live EventsMerit
Clio Awards 2016
Digital/MobileProduct/Service: GamesSilver
Branded EntertainmentProduct/Service: Event/ExperientialSilver
Engagement/ExperientialProduct/Service: AmbientGold
Engagement/ExperientialProduct/Service: EventsSilver
InnovationProduct/Service: Medium InnovationSilver
International ANDY Awards 2016
Out-of-homeToys, Games & SportsBronze
Cannes Lions 2016
DirectStrategy: Launch / Re-launchSilver Lion
DirectUse of Direct Marketing: Use of Ambient Media: Large ScaleGold Lion
MediaUse of Media: Use of OutdoorBronze Lion
IntegratedIntegrated: Integrated CampaignBronze Lion
Promo And ActivationUse of Promo & Activation: Use of Print or Standard OutdoorGold Lion
Cannes Lions Entertainment 2016
EntertainmentBrand Experience: Live Brand ExperienceSilver Lion
EntertainmentGames: Live Experience GamesGold Lion
EntertainmentBrand Experience: Cross Channel Brand ExperienceBronze Lion
EntertainmentBrand Experience: Innovation in Brand ExperienceBronze Lion
EntertainmentBranded Content & Visual Storytelling: Innovation in Visual Storytelling and Branded EntertainmentSilver Lion
EntertainmentBranded Content & Visual Storytelling: Live Broadcast/Live StreamingBronze Lion
AICP Next Awards 2016
Experiential-The Winner
Epica Awards 2016
DigitalIntegrated CampaignsSilver
Circle Awards 2016
OutdoorBest Use Of MediumGold
GeneralBest Branded EntertainmentGold
OutdoorBest Special BuildGold
WritingBest Body Copy, All MediumsBronze
ExperientialBest Event Led CampaignGold
PressBest Press SingleGold
RadioBest Radio Over 30secsSilver
RadioBest Radio Script WritingSilver
Eurobest Awards 2016
DirectUse Of Direct: Use Of Ambient Media: Large ScaleBronze Eurobest
DirectUse Of Direct: Use Of Print Or OutdoorSilver Eurobest
MediaSectors: Media & PublicationsBronze Eurobest
EntertainmentEntertainment: Games & GamingSilver Eurobest
InteractiveBranded GamesSilver Eurobest

Credits & Description:

Campaign Title: Terms & Horrible, Horrible Conditions
Client: Microsoft
Media: Others
Brand: Microsoft
Country: United Kingdom
Activity: Others
Campaign: Survival Billboard
Agency: Mccann London
Media Agency: Mccann London
Agency: Mccann London / M:united
Pr Agency: Edelman, London
Production Company: Edelman, London
Agency city: London
Chief Creative Officer: Rob Doubal
Chief Creative Officer: Laurence Thomson

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