D&AD Awards, 2016 | ||
---|---|---|
Branded Content & Entertainment | Branded Content & Entertainment - Live Experience | Wood Pencil |
Outdoor Advertising | Ambient | Wood Pencil |
Outdoor Advertising | Poster Advertising/Enhanced Posters | Yellow Pencil |
New York Festival 2016 | ||
Branded Content / Branded Entertainment | Branded Content / Branded Entertainment: Products & Services | Second Prize Award |
Outdoor / Out Of Home | Outdoor / Out Of Home Marketing: Billboards / Installations / Posters: Products & Services | Grand Prize Award |
Outdoor / Out Of Home | Outdoor / Out Of Home Marketing: Billboards / Installations / Posters: Products & Services | First Prize Award |
Media | Best Use Of Media: Outdoor: Billboards | First Prize Award |
Young Guns Awards 2015 | ||
Creative - Content and Engagement | Content & Engagement Campaigns | Bronze |
LIA 2016 | ||
Billboard | - | Grand LIA |
Billboard | Innovative Use of Billboard | Gold Winner |
Branded Entertainment | Experiential/Live Events | Gold Winner |
Digital | Branded Content | Bronze Winner |
Non-Traditional | Branded Content | Silver Winner |
Design | Experiential Marketing | Silver Winner |
Integration | Multi-platform Campaign | Silver Winner |
Non-Traditional | Experiential | Silver Winner |
Non-Traditional | Live Events - Beyond Advertising | Gold Winner |
Non-Traditional | Interactive Installations | Gold Winner |
Digital | Entertainment | Bronze Winner |
One Show, 2016 | ||
Print & Outdoor | - | Best in Discipline |
Print & Outdoor | Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups | Gold Pencil |
Cross-Platform | Consumer - Experiential Advertising / Events & Competitions | Gold Pencil |
Cross-Platform | Consumer - Experiential Advertising / Installations | Silver Pencil |
Print & Outdoor | Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single | Silver Pencil |
Print & Outdoor | Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) | Bronze Pencil |
One Show Entertainment | Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment | Merit |
One Show Entertainment | Consumer - Other Branded Content / Live Events | Merit |
Clio Awards 2016 | ||
Digital/Mobile | Product/Service: Games | Silver |
Branded Entertainment | Product/Service: Event/Experiential | Silver |
Engagement/Experiential | Product/Service: Ambient | Gold |
Engagement/Experiential | Product/Service: Events | Silver |
Innovation | Product/Service: Medium Innovation | Silver |
International ANDY Awards 2016 | ||
Out-of-home | Toys, Games & Sports | Bronze |
Cannes Lions 2016 | ||
Direct | Strategy: Launch / Re-launch | Silver Lion |
Direct | Use of Direct Marketing: Use of Ambient Media: Large Scale | Gold Lion |
Media | Use of Media: Use of Outdoor | Bronze Lion |
Integrated | Integrated: Integrated Campaign | Bronze Lion |
Promo And Activation | Use of Promo & Activation: Use of Print or Standard Outdoor | Gold Lion |
Cannes Lions Entertainment 2016 | ||
Entertainment | Brand Experience: Live Brand Experience | Silver Lion |
Entertainment | Games: Live Experience Games | Gold Lion |
Entertainment | Brand Experience: Cross Channel Brand Experience | Bronze Lion |
Entertainment | Brand Experience: Innovation in Brand Experience | Bronze Lion |
Entertainment | Branded Content & Visual Storytelling: Innovation in Visual Storytelling and Branded Entertainment | Silver Lion |
Entertainment | Branded Content & Visual Storytelling: Live Broadcast/Live Streaming | Bronze Lion |
AICP Next Awards 2016 | ||
Experiential | - | The Winner |
Epica Awards 2016 | ||
Digital | Integrated Campaigns | Silver |
Circle Awards 2016 | ||
Outdoor | Best Use Of Medium | Gold |
General | Best Branded Entertainment | Gold |
Outdoor | Best Special Build | Gold |
Writing | Best Body Copy, All Mediums | Bronze |
Experiential | Best Event Led Campaign | Gold |
Press | Best Press Single | Gold |
Radio | Best Radio Over 30secs | Silver |
Radio | Best Radio Script Writing | Silver |
Eurobest Awards 2016 | ||
Direct | Use Of Direct: Use Of Ambient Media: Large Scale | Bronze Eurobest |
Direct | Use Of Direct: Use Of Print Or Outdoor | Silver Eurobest |
Media | Sectors: Media & Publications | Bronze Eurobest |
Entertainment | Entertainment: Games & Gaming | Silver Eurobest |
Interactive | Branded Games | Silver Eurobest |
Campaign Title: Terms & Horrible, Horrible Conditions
Client: Microsoft
Media: Others
Brand: Microsoft
Country: United Kingdom
Activity: Others
Campaign: Survival Billboard
Agency: Mccann London
Media Agency: Mccann London
Agency: Mccann London / M:united
Pr Agency: Edelman, London
Production Company: Edelman, London
Agency city: London
Chief Creative Officer: Rob Doubal
Chief Creative Officer: Laurence Thomson