Xbox Outdoor, Ambient, Case study The Real-World Trailer [image] by McCann London

The Real-World Trailer [image]
The Outdoor Advert titled The Real-World Trailer [image] was done by McCann London advertising agency for subbrand: Dead Rising 4 (brand: Xbox) in United Kingdom. It was released in Sep 2016.
Advertising campaign for Xbox

Xbox: The Real-World Trailer [image]

Brand
Dead Rising 4  (Xbox)
Media
Outdoor, Ambient, Case study
Released
September 2016
Posted
September 2016
Market
United Kingdom
Industry
Video Games/Consoles
Agency
McCann London
Chief Creative Officer
Laurence Thomson
Creative
Jim Nilsson
Chief Creative Officer
Rob Doubal
Creative
Jacob Bjordal
Designer
Carl Warren
Designer
Michael Bow
Designer
Simon Thomas
Designer
Dan Fields
Production Agency
Project Helix
Editor
Francis Harris
Editor
Paul Jenkinson
Production Agency
Craft
Producer
Francisco Penedo

Awards:

One Show 2017
Print & OutdoorCraft: Printing / Production - Single Or CampaignMerit
Creative Circle 2017
ExperientialBest Branded EnvironmentGold
DirectBest Direct CampaignSilver
ExperientialBest Event Led CampaignBronze
ExperientialBest Event/product LaunchSilver
DigitalBest SocialSilver
ExperientialBest Use Of Ambient/guerillaSilver
OutdoorBest Special BuildSilver
Epica Awards 2017
PR & PromotionsExperiential & Shopper MarketingSilver
Clio Awards 2017
Events/ExperientialProduct/Service: AmbientSilver
DirectProduct/Service: Out Of HomeBronze
Cannes Lions 2017
OutdoorDigital Outdoor: Animated Digital Billboards / PostersSilver Lion

Credits & Description:

Title: Zombie Christmas: The Real-World Trailer
Agency: Mccann London
Brand: Microsoft / Xbox
Product: Xbox / Dead Rising 4
Country: United Kingdom
Entrant Company: Mccann London
Advertising Agency: Mccann London
Media Agency: Carat, London
Pr Agency: Edelman, London
Production Company: Helix 3d, London / Flux Broadcast, London / Momentum Worldwide, London / Craft Worldwide, London
Chief Creative Officer: Rob Doubal (Mccann London)

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