| Young Guns Awards, 2014 | ||
|---|---|---|
| Creative | Radio Campaigns: Radio campaigns (any length) | Gold |
| D&AD Awards 2015 | ||
| Radio Advertising | Radio Advertising Campaigns | Black Pencil |
| Radio Advertising | Innovative Use of Radio | Yellow Pencil |
| Cannes Lions, 2015 | ||
| DIRECT | USE OF DIRECT MARKETING: DIRECT RESPONSE BROADCAST: TV, RADIO & INFOMERCIALS | BRONZE |
| PROMO AND ACTIVATION | PRODUCT & SERVICE: FAST MOVING CONSUMER GOODS (NOT INCLUDING FOOD & DRINKS) | BRONZE |
| PROMO AND ACTIVATION | USE OF PROMO & ACTIVATION: USE OF BROADCAST IN A PROMOTIONAL CAMPAIGN | SILVER |
| One Show 2015 | ||
| Radio | Innovation in Radio / Single | Gold Pencil |
| Clio Awards 2015 | ||
| Audio | Product/Service: Radio | Silver |
| Caples Awards 2016 | ||
| Radio | - | Gold |
Dogs can get stressed when they're home alone. Which is why experts recommend leaving the radio playing to keep them company. The problem is, it's radio for humans.So, PEDIGREE launched a radio station designed just for dogs: K9FM. Colenso BBDO Auckland created hours of original content to play all day, every day on 87.7FM.
Category: Household, garden & pets
Media: Radio
Client: PEDIGREE®
Agency: Colenso BBDO, Auckland
Production: Franklin Rd Studios
Country: New Zealand
Campaign file: Download campaign file
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Art Director: beth o'brien
Copywriter: Oriel Davis-Lyons
Producer: Caroline Wells
Senior Copywriter: matt lawson
Senior Account Manager: Nico Ainsworth