British Arrows is the new name for the British Television Advertising Awards which began in 1976 to recognise and reward the best television and cinema commercials made by British advertising agencies and production companies. The event attracts an entry of almost a thousand commercials, and a similar number of people attend the presentation of awards each March.
British Arrows is organised by a not-for-profit company whose shareholders are companies involved with the making of commercials.
Commercial of the Year: Currys PC World, Spare the Act Laptop, made for AMVBBDO by O Positive, directed by David Shane
The Chairmans Award: Awarded to Kim Papworth and Tony Davidson
Advertiser Of Excellence: Awarded to Diageo, Guinness
Production Company Of The Year: Awarded to Outsider
Advertising Agency Of The Year: Awarded to AMVBBDO