Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia
Group, APAC Effie Awards honours the region’s most outstanding marketing communication works
that have proven results in meeting strategic objectives. APAC Effie aims to champion practices of
marketing effectiveness excellence in the Asia Pacific region, and provides the growing industry
with a regional platform where the best campaigns are celebrated.
Introduced by the New York American Marketing Association in 1968, the Effie Awards have since
been recognised by advertisers and agencies as the pre-eminent award in the advertising industry
and global standard of marketing effectiveness excellence. Today, Effie celebrates effectiveness
worldwide with the Global Effie, the APAC Effie, the Euro Effie, the Middle East / North Africa Effie
and more than 40 national Effie programs.
http://www.apaceffie.com/
Agency Network of the Year: Ogilvy & Mather
Agency of the Year: Ogilvy & Mather Mumbai