The Loerie Awards are the most prestigious brand communication awards in the Africa & Middle East region. First held in 1978 as a mechanism to support and grow television advertising, the Loeries have since expanded to encompass all areas of brand communication and now include several activities throughout the year, such as the Loeries Exhibition, Migrate magazine, Creative Future Scholarship, Official Rankings and Loeries® Creative Week™ - including the International Seminar of Creativity.