Facebook Awards 2017

Every year, the Facebook Awards celebrate provocative creative work and new ways of storytelling. This year we’re taking a unique approach and judging work based on how it made people feel. Our new award categories are based on the emotions evoked by great campaigns.

Categories:

Laugh

This is the work that made us laugh—the work that captured our attention, got us to crack a smile, and caused serious LOLs. It made us feel good and took humor to another level.

Cry

This is the work that made us cry—the work that got us all emotional, inspired compassion, and helped us see things differently. It made us think and connected with audiences through storytelling.

Love

This is the work that made us fall in love with a brand—the work that spoke to us where it counts. It won our hearts and improved brand sentiment and perception.

Wow

This is the work that wowed us—the work marked by innovation. It made our jaws drop and forged new paths for a brand’s presence on our platforms.

Act

This is the work that moved us to act—the work that woke us up and made us do something. It inspired action and had a measurable impact on sales or related metrics.